Meta ads for home service owners

Turn Meta spend into booked jobs, not cheap leads.

Amplify Outreach builds Facebook and Instagram lead systems for landscaping, exterior cleaning, and junk removal companies that want revenue they can see—not reports dressed up with vanity metrics.

Get a free lead-flow audit See how engagement works
Tailored scope Month to month Client-owned ad account
Scope Strategy first Management is scoped after the lead-flow audit.
Ownership Client owned The business keeps control of the ad account and budget.
Optimization Weekly signal Campaign decisions based on lead quality and booked work.
Scoreboard Revenue first Success is measured by work won, not cheap clicks.
Amplify Outreach founder Logan wearing an AMP shirt Raleigh, North Carolina
Founder story From running a moving company to running Meta campaigns.

About Amplify

Built by someone who had to find customers the hard way.

Amplify Outreach began with a moving company. During his freshman year of college, founder Logan was hauling furniture, building the business, and learning firsthand how much time traditional marketing can demand.

He started sourcing leads through paid social, learned how targeted campaigns could create a more consistent pipeline, and eventually turned that experience into Amplify Outreach. Today, the same lesson guides the work: marketing should take pressure off the owner, not add another system they have to chase.

01Service-business rootsBuilt from the experience of finding customers while doing the work.
02Consistency over hypeCampaigns are improved through steady learning, testing, and follow-through.
03Quality leads firstTargeted Meta campaigns should create real opportunities, not vanity metrics.
Request a free audit See Logan's story

Free lead-flow audit

Get a campaign plan before another ad dollar gets wasted.

The best paid-social agencies sell a clear next step before they sell the management package. Amplify turns that into a practical audit for home service owners: what to advertise first, what to filter out, and what numbers need to work.

Request the audit Meta ads details
WHAT YOU GET Lead-flow audit output
Waste checkWhere spend, leads, or follow-up may be leaking.
First campaign angleThe service, area, and offer worth testing first.
Lead-quality filtersQuestions that separate real estimates from bad-fit form fills.
Break-even mathA simple read on what the lead cost has to support.

Lead math

Check if the numbers have room to work.

This is a planning tool, not a guarantee. It helps an owner compare job value, close rate, and ad spend before testing Meta ads responsibly. Management scope, software, taxes, and overhead are not included.

Ad-spend break-even jobs3
Qualified leads needed18
Target CPL ceiling$180

Room to test if lead quality stays tight.

Operating system

A tighter way to decide what gets scaled.

Most ad accounts get noisy because every service, area, and lead type gets treated the same. Amplify separates the signal from the noise so budget can move toward the jobs that are actually worth winning.

NOISE

What owners are tired of

  • Cheap traffic reports while the calendar stays empty.
  • One broad campaign left untouched for months.
  • Leads with no job context, urgency, or fit.
01Offer
02Campaign
03Lead
04Booked
05Revenue
SIGNAL

What Amplify builds around

  • Campaigns aimed at the jobs the business wants to book.
  • A repeatable loop for offers, forms, creative, and neighborhoods.
  • Scorecards that put lead quality and revenue first.

The system

An easily repeatable Meta ads system for predictable scaling.

The work is simple on purpose: pick the right service offer, launch useful campaigns, track the right lead signals, and keep moving budget toward what generates revenue.

See the service model

Map the money service

Choose the job type, margin, service area, and season before a campaign is built.

Launch focused campaigns

Run as many campaign angles as the business can responsibly support.

Read the revenue signals

Use booked estimates, job quality, close rate, and revenue to decide the next move.

Industries

Built around home service buying behavior.

These niches need fast intent, local trust, clear service offers, and lead forms that do not make the owner chase bad fits.

Landscaping and hardscaping

Campaigns for installs, cleanups, lawn programs, patios, retaining walls, and seasonal outdoor projects.

 View industry page

Exterior cleaning

Lead generation for pressure washing, soft washing, window cleaning, roof washing, and concrete cleaning.

 View industry page

Junk removal

Ads for urgent pickups, cleanouts, route density, commercial jobs, and jobs people are ready to book.

 View industry page

Engagement

Meta ads management built around the business.

Tailoredto goals and capacity

Scope is confirmed after the lead-flow audit, with a month-to-month engagement and no long-term lock-in.

  • Campaign setup, testing, tracking, and optimization.
  • As many campaigns as the business can responsibly run.
  • Ad spend remains separate and controlled by the business.
See how it works Get free audit
Scorecard

Lead quality before lead volume.

A full calendar of bad estimates is not growth. Amplify watches the path from ad to booked opportunity.

Testing

Campaigns for real service lines.

Seasonal cleanup, patio jobs, soft washing, and cleanouts should not all be forced into one generic campaign.

Control

No long-term contract.

The service has to keep earning the next month.

Next step

Get a free lead-flow audit before another ad dollar gets wasted.

Bring the service area, best jobs, current lead flow, and what you have tried. Amplify can map the first Meta campaign set from there.

Get free audit Read the FAQ